Job Description:
We are seeking a highly motivated Digital Content Manager to join our team. The ideal candidate will have a passion for digital and a strong understanding of content marketing. They will be responsible for managing and creating digital content that engages our audience and drives traffic to our website.
Responsibilities:
- Develop and implement a content strategy that aligns with the company's overall marketing goals and objectives
- Manage the company's website and social media channels, ensuring all content is up-to-date, engaging, and relevant
- Create high-quality digital content, including blog posts, articles, infographics, videos, and other assets that resonate with our target audience
- Conduct keyword research and optimize content for search engines to increase organic traffic and improve search rankings
- Collaborate with cross-functional teams, including marketing, sales, design, and development, to ensure all content aligns with brand messaging and guidelines
- Analyze and report on the performance of digital content, using data and analytics to make informed decisions about content creation and optimization
- Stay up-to-date with industry trends and best practices in content marketing and digital media
Requirements:
- Bachelor's degree in marketing, communications, journalism, or a related field
- 3-5 years of experience in digital content creation and management
- Strong writing and editing skills, with the ability to create compelling content that engages and informs our audience
- Proficiency in content management systems (CMS), social media management tools, and analytics platforms
- Knowledge of SEO best practices and experience with keyword research and optimization
- Excellent organizational and project management skills, with the ability to prioritize and manage multiple projects simultaneously
- Strong analytical skills and the ability to use data to drive decision-making
- Creative problem-solving skills and a willingness to experiment with new content formats and channels
If you're passionate about digital and have experience in content creation and management, we encourage you to apply for this exciting opportunity!
